Francona Red Sox Were Worried About Ratings Image - RealGM Wiretap
As the Red Cheap NFL Jerseys Sox struggled on the field recently, ownership was preoccupied with sagging television ratings and hired marketing consultants who urged the team to place a greater emphasis on "good-looking stars" and "sex symbols."
The revelation was made in a book co-authored by former Red Sox manager Terry Francona.
Francona nearly walked out of a meeting he had in 2010 with John W. Henry, Tom Werner and Larry Lucchino after they complained about declining ratings on NESN, the team-owned regional network, and said, "We need to start winning in more exciting fashion."
He began to rise from Cheap Jerseys his chair, but then-general manager Theo Epstein, also present at Cheap Jerseys China the meeting, grabbed his knee.
"A good move by Theo," Francona said in the excerpt released Tuesday by Sports Illustrated. "When Tom started talking about ratings, Theo knew I was getting ready to flare."
"Francona: The Red Sox Years" is co-written by the Boston Globe's Dan Shaughnessy and is scheduled for publication by Houghton Mifflin Harcourt on Jan. 22.
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